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Business Administration Major in Marketing Management

About Course (CMO-17-s-2017)

The Marketing Management program equips graduates with technical skills and a flexible mindset for marketing, market research, advertising, and public relations. The Business Administration program studies the interrelationships among business functional areas, preparing students to understand economic, social, technological, and legal environments. The program is interdisciplinary, focusing on core business and management education, business administration core, and major courses. It addresses contemporary organizational issues like global competition, quality improvement, good governance, and environmental forces. Upper-level courses often include practical project components, providing students with practical experience and practical application of classroom concepts.

Program Goals

Assume supervisory and/or managerial responsibilities within their organization, pursue graduate studies in business and management, and capability to manage a business.